Reference Request
Finding Aids to Official Records of the Smithsonian Institution Archives
Accession 02-078
Center for Advertising History
Project Files, circa 1984-1994
Collection Overview
General Information About This Collection | |
---|---|
Repository: | Smithsonian Institution Archives, Washington, D.C. Contact us at osiaref@si.edu. |
Creator: | Center for Advertising History |
Title: | Project Files |
Dates: | circa 1984-1994 |
Quantity: | 7 cu. ft. (7 record storage boxes) |
Collection: | Accession 02-078 |
Language of Materials: | English |
Summary: | This accession includes records documenting activities of the Center for Advertising History (CAH) in the preservation of advertising history in the United States, primarily through the acquisition of information relating to advertising and projects such as oral history interviews and public seminars. The records consist of correspondence and memoranda pertaining to CAH publicity, oral history initiatives, seminar planning, and fundraising; CAH Advisory Board agendas and minutes; CAH articles; photographs of CAH staff and Advisory Board members; project proposals and contracts; videotapes and audio recordings of special events; and CAH brochures and newsletters. |
Descriptive Entry
This accession includes records documenting activities of the Center for Advertising History (CAH) in the preservation of advertising history in the United States, primarily through the acquisition of information relating to advertising and projects such as oral history interviews and public seminars. The records consist of correspondence and memoranda pertaining to CAH publicity, oral history initiatives, seminar planning, and fundraising; CAH Advisory Board agendas and minutes; CAH articles; photographs of CAH staff and Advisory Board members; project proposals and contracts; videotapes and audio recordings of special events; and CAH brochures and newsletters.
Index Terms
This collection is indexed under the following access terms. These are links to collections with related topics, persons or places.
Name
Subject
Physical Characteristics of Materials in the Collection
Administrative Information
Preferred Citation
Smithsonian Institution Archives, Accession 02-078, Center for Advertising History, Project Files
Container List
Box 1
Video History, 1987-1988
CAH Publicity, 1992-1993
New York Times, Co., Foundation, 1991
Ogilvy & Mather, 1989-1993
Pepsi-Cola, 1990-1993
Philip Morris, 1993
SSC&B Lintas Worldwide, 1989-1991
Young & Rubicam, Inc., 1990-1991
Founding Sponsors: Mailing List, 1989-1991
Fundraising Correspondence: Advertising Agencies, 1989 (2 folders)
Fundraising Correspondence, 1989
Fundraising Correspondence: Corporations, 1990
Letters of Thanks to Contributors, 1988-1989
Trademark Quizzes
Television Quarterly, 1989
United Airlines, 1990
Video Advertisements, 1989-1993
Video Tape Production, 1991
Ally & Gargano, Inc., 1989-1990
Association of National Advertisers, 1989-1990
N. W. Ayer, Inc., 1991
Backer Spielvogel Bates, Inc., 1990, 1992
BBDO Worldwide, 1990-1991
Sid Bernstein, 1991
Bozell, Inc., 1991
Cambell Soup Company, 1990, 1992
Dorthy Caples, 1991
Colgate-Palmolive Co., 1990
Davidoff & Partners, Inc., 1989-1990
DDB Needham Worldwide, 1990-1992
DMB&B, 1989-1991
Earle Palmer Brown Companies, 1989-1990
Grey Advertising, 1990-1992
Hayes Productions, 1989-1991
Mary B. Hoffman, 1991
Ketchum Communications, Inc., 1989-1990
Leo Burnett Company, Inc., 1989-1992
Myers Communications, 1993
John Elliot, Jr., 1987-1990
Museum of Broadcasting, 1990-1991
Ad Counsel Exhibition, 1992
Exploring Smithsonian, 1992-1994
WETA, 1990
Anheuser-Busch Companies, 1987, 1994
Erol's, Co.
Hechinger, Co., 1994
General Foods Corporation, 1994
Lockheed Corporation, 1992-1994
MCI Consumer Markets, 1993-1994
Perdue Poultry Advertising, 1994
Addidas America, 1994
Doris Willens, 1993
Wine Industry, 1993
Margaret Crossen, 1992-1994
CAH Potential Projects, 1992-1994
Smithsonian Magazine Advertising, 1987-1992
York Associates, 1991-1992
Video Promotional/Fundraising
Smoke Signals: Cigarettes, Advertising and the American Way of Life, 1988-1989
PBS Series Proposal: "Advertising and the American Dream," 1992
Correspondence re: Smithsonian Magazine, 1989, 1991
Correspondence: Darrell B. Lucas, 1989-1990
Advertising Educational Foundation, 1987-1990
Correspondence re: Ad Council, 1990
American Advertising Museum, 1985-1989
Modern Advertising Program, 1986-1987
Duke University Visit, 1990
The Storage Museum, 1990
Automobile Fundraiser, 1994
American Express, 1987-1989
United Airlines, 1992
General Mills, 1987
Levi Strauss, 1992-1993
Arnold Finnegan Martin, 1993
Corporate Development, c. 1991
Office of Sponsored Projects
Correspondence, 1993-1994
David Black Literary Agency, Inc., 1988
Foundation Responses, 1986-1987
Alec Gallup, 1991
Requests for Project Information, 1988
MAHP User Comments and Notes, 1986-1989
Association of National Advertisers, Inc., 1989-1990
Awards Correspondence, 1989
Quigley Publishing Company, 1989-1990
Profiles Responses, c. 1991-1994
S. Watson Dunn
Correspondence, 1992-1993
CAH Mailing Lists
Adweek Correspondence, 1989-1991
Association of National Advertisers Annual Meeting, 1992
Profiles 1990 Mailings
Corporate Contributions, 1989-1991 (2 folders)
Fundraising and Summary Report, 1990
Box 2
Fundraising Correspondence, 1990-1994
CAH Mailing List, 1989
CAH Publicity, 1988-1990 (3 folders)
CAH Publicity: Advertising History Center Articles, c. 1989-1992
Publicity Articles, 1993 (3 folders)
Advertising History Advisory Board, 1988
Publications/Articles regarding CAH:
The Alexandria Journal, 1991
Agency, 1992
Advertising Age, Photo Review, 1988
Adweek, 1988-1991 (5 folders)
Boston Herald, 1989
Courier-Journal (Kentucky), 1991
Express Magazine, 1989
Farhi (Washington Post), 1988
Fond Du Lac (Wisconsin), 1989
Great Falls Tribune, 1989
International Journal of Oral History, 1985
Homewood/Flossmoor Star (Illinois), 1988
In-Motion Magazine, 1990 (2 folders)
Inside Print Articles, 1988 (2 folders)
Journal American (Washington), 1992
M Magazine, 1991
Link Magazine, 1991
Media Industry Newsletter, 1988
Memphis Business Journal, 1988
Memphis Magazine, 1989
Media Industry Newsletter, 1988
Mountain Democrat & Placerville Times, 1989
The Murray Ledger & Times, 1989
National Public Radio, 1988 (includes cassette recordings)
New York Times, 1988-1992 (7 folders)
Newsletter to the Regents, 1988
Newsweek, 1989
The Oregonian, 1988
Organization of American Historians Newsletters, 1989
Philadelphia Inquirer, 1988
The Plain Dealer, 1991
Record, 1988
Richmond County Evening Journal, 1989
San Francisco Examiner, 1991 (2 folders)
Smithsonian World: "Selling the Dream," 1991
Smithsonian Magazine, 1989
Smithsonian News Service, 1989 (2 folders)
Smithsonian Torch, 1989-1991 (2 folders)
St. Paul Pioneer Press, 1988
Seattle Post-Intelligencer, 1991
Star & Tribune (Minneapolis), 1991
Starkville Daily News (Mississippi), 1991
The Tribune (North Carolina), 1991
Voice of America, 1989 (includes cassette recording)
Wall Street Journal, 1990
Washington Post, 1988 (5 folders)
Washington Times, 1991 (2 folders)
Westport News, 1989
WRC, 1988 (includes cassette recording)
WNYC Radio, 1989 (includes cassette recording)
CAH Advisory Board: Letters of Invitation, 1993
Biographies of CAH Advisory Board Members (2 folders)
Establishing CAH Advisory Board, 1987-1988
CAH Advisory Board Members Listing
Governing Board, 1992
CAH Advisory Board: Meeting Agenda and Minutes, 1988 (4 folders)
CAH Advisory Board: Meeting Agenda and Minutes, 1989 (5 folders)
CAH Advisory Board: Meeting Agenda and Minutes, 1990 (6 folders)
CAH Advisory Board: Meeting Agenda and Minutes, 1991 (3 folders)
CAH Advisory Board: Meeting Agenda and Minutes, 1992 (5 folders)
CAH Advisory Board: Meeting Agenda and Minutes, 1993
CAH Advisory Board: Meeting Agenda and Minutes, 1994
Box 3
Correspondence/Articles, c. 1988-1994:
Herbert M. Baum
Howard Bell
Earle Palmer Brown (2 folders)
Carolyn Carter
S. Watson Dunn
Herbert D. Fried
Amil Gargano
Roy Grace
Dewitt Helm
A. Jerome Jewler
Caroline R. Jones
Alexander Kroll
Joseph Landy
Hilary Lipsitz
L. Ross Love
Roland Marchand
Norman Muse
Jack Myers (2 folders)
William O'Barr
John O'Toole
John J. Sarsen, Jr.
Hal Shoup
Jerry Siano
Photographs:
CAH Advisory Board Meeting, June 1988
CAH Advisory Board Meeting, May 1990
CAH Advisory Board Meeting, April 1991
Showcase Dinner Event, April 1991
CAH Staff Members, c. 1986-1988 (includes slides)
Stan Fredberg, November 1991
Stan Fredberg Publicity Information, 1991
Duke University Council on Women's Studies, 1986-1987
CAH Advisory Board Comments on Fundraising, 1989
CAH Newsletter, 1990 (2 folders)
CAH Newsletter, 1991
CAH Newsletter, 1992 (2 folders)
Correspondence: Annual Report Bids, 1990-1991
Annual Report Photographs (includes photocopies only)
Association of National Advertisers, Inc.: Profiles Mailing, 1991
American Association of Advertising Agencies, Inc: Profiles Mailing, 1991
CAH Brochure Project, 1988
CAH Fundraising Brochure, 1990-1991 (2 folders; includes slides)
CAH Event Guest Lists, 1991 (includes some correspondence)
Correspondence, 1989-1992 (4 folders)
The 4 A's Washington Newsletter, 1987
The Advertising Club of Metropolitan Washington, Inc., 1989
Saatchi & Saatchi Advertising, 1989
Contractual Information, c. 1984-1990:
Julie Weiss
Scott Ellsworth/Pepsi Project
Scott Ellsworth/Noxell Project
Scott Ellsworth/Federal Express Project
Scott Ellsworth/Marlboro Project
Barbara Griffith/Campbell Soup Project
Barbara Griffith/Alka-Seltzer Project
Box 4
Campaign Book, 1990-1991
Logbook, April-August 1989
Finding aids, Abstracting, and Editing Notes, 1987
Scott Ellsworth: "Pepsi Generation"
Pepsi Oral History Transcriptions, 1988
Pepsi Case of the Month, 1985
Scott Ellsworth: "The Road to Marlboro Country,"1987 (2 folders)
Alka-Seltzer Chapter, c. 1987
Scott Ellsworth: "The Midnight Ride of Federal Express"
Fundraising Foundations, 1990 (2 folders)
Corporate Foundations, 1990
ANA Letters w/responses, 1990
Corporate Fundraising Follow-ups, 1990
Fundraising Board Letters, 1990
Letter to Creative/Corporate CEOs in Advertising
Founding and Annual Sponsorship Programs, 1990
Fundraising Letters, 1986
Fundraising Draft Letters, 1986-1987
Funding Sources, c. 1986
National Museum of American History (NMAH) Fundraising and Development Policies, 1986-1987
CAH Advisory Board Fundraising Approaches, 1986
Fundraising Package, 1986
Fundraising Ideas, 1989
Fundraising Strategies Discussion Paper, 1988
Outdoor Advertising Proposal, 1990
Formica Corporation, 1987
Dow Jones & Company, Inc., 1987-1989
Fundraising Action (memoranda, etc.), 1986-1987
Correspondence re: Corporate Funding, 1986-1994:
Colgate-Palmolive Company
General Electric Company
Hasbro, Inc.
Levi Strauss & Co.
Prudential Insurance Co.
Revlon, Inc.
Johnson & Johnson
Johnson Products
McDonald's Corporation
Miller Brewing Company (Philip Morris)
Quaker Oats Company
Southland Corporation (7-Eleven)
Texaco
Avis Rent a Car
Kellogg Company
John Caples Press Release
Division of Costume: Documenting Collections with Recorded Interviews
Lisa Popeil, 1989
Correspondence/Articles re: Oral History Projects, c. 1985-1992:
Coors Brewing Company
Kentucky Fried Chicken (2 folders)
Volkswagon of America, Inc.
Procter & Gamble Company (2 folders)
AT&T (4 folders)
Miscellaneous (other companies)
Exhibition Proposal: "Making Your Mark," 1991
Exhibition Correspondence: "Making Your Mark," 1991-1993
Ayer Corporation Book Project, 1991-1992
Book Series Proposal: "Voices from Madison Avenue," 1989
Will Vinton Enterprises Production, 1991
Brand Names Education Foundation, 1991-1992
Public Interest Advertising, 1992
Box 5
Ad Council Proposal
Ad Council Exhibit Proposal and Correspondence, 1989, 1992
Kraft/General Foods Oral History, Correspondence, and Articles, 1992-1994 (8 folders)
Sid Bernstein Book, 1992-1993
Crain Communications, Inc., 1991
Timex Advertising History/NMAH Visit, 1991
Timex Proposal, c. 1988
Proposal for a Conference on the Documentation of Modern Advertising, 1989
Survey Grant Proposal Project
Warshaw Survey, 1990
Survey of Advertising History Materials, 1989-1992 (2 folders)
Brian Horrigan (NMAH), 1992
The Advertising and Public Policy Project, c. 1992-1994:
Correspondence
Interviewees
Stan Cohen's Advertising Age Index
Advertising Age Clippings
Bibliography
Rotzoll and Mazis Meetings (notes)
Schedule, Proposal, and Seminar Program
Notes from books re: Public Policy
Proposal
Foundations
Public Policy
"Advertising In America" Conference, 1992-1993:
Brochure and Mailings
Planning Committee
Conference Preparation
Agenda and Schedule
Correspondence
Advertising History Collection Brochures
Audio Tapes: "Selling the Dream," David Ogilum Interview
Box 6
Videotapes:
A Tribute to David Ogilvy, April 1991 (2 tapes)
CAH "News Center 4," Arch Campbell, August 22, 1994
CAH "News Center 4," Arch Campbell, August 23, 1994
CAH Showcase Dinner, 1991 (2 tapes)
Annual Dinner, 1985-1990 (6 tapes)
Box 7
Ogilvy & Mather Reel for Showcase Dinner, 1991
David Ogilvy Out-takes for Showcase Dinner, 1991
A Tribute to David Ogilvy, 1991 (2 tapes)
"Selling the Dream" Ogilvy Interview , April 11, 1991 (3 reels)
- Finding Aid encoded on: 3-15-2022
- Contact us at osiaref@si.edu