This accession is restricted for 15 years from the latest date of records (1994). Restrictions will be lifted at the beginning of the calendar year 2010. Access to restricted collections requires explicit permission from the transferring office or donor. Contact the SIA Reference Staff for further information (call 202-633-5870, or email OSIAREF@osia.si.edu).

Includes records documenting activities of the Center for Advertising History (CAH) in the preservation of advertising history in the United States, primarily through the acquisition of information relating to advertising and projects such as oral history interviews and public seminars. The records consist of correspondence and memoranda pertaining to CAH publicity, oral history initiatives, seminar planning, and fundraising; CAH Advisory Board agendas and minutes; CAH articles; photographs of CAH staff and Advisory Board members; project proposals and contracts; videotapes and audio recordings of special events; and CAH brochures and newsletters.

Box 1 of 7

• Video History, 1987-1988
• CAH Publicity, 1992-1993
• New York Times, Co, Foundation, 1991
• Ogilvy & Mather, 1989-1993
• Pepsi-Cola, 1990-1993
• Philip Morris, 1993
• SSC&B Lintas Worldwide, 1989-1991
• Young & Rubicam, Inc., 1990-1991
• Founding Sponsors: Mailing List, 1989-1991
• Fundraising Correspondence: Advertising Agencies, 1989 [two folders]
• Fundraising Correspondence, 1989
• Fundraising Correspondence: Corporations, 1990
• Letters of Thanks to Contributors, 1988-1989
• Trademark Quizzes
• Television Quarterly, 1989
• United Airlines, 1990
• Video Advertisements, 1989-1993
• Video Tape Production, 1991
• Ally & Gargano, Inc., 1989-1990
• Association of National Advertisers, 1989-1990
• N.W. Ayer, Inc., 1991
• Backer Spielvogel Bates, Inc., 1990, 1992
• BBDO Worldwide, 1990-1991
• Sid Bernstein, 1991
• Bozell, Inc., 1991
• Cambell Soup Company, 1990, 1992
• Dorthy Caples, 1991
• Colgate-Palmolive Co., 1990
• Davidoff & Partners, Inc., 1989-1990
• DDB Needham Worldwide, 1990-1992
• DMB&B, 1989-1991
• Earle Palmer Brown Companies, 1989-1990
• Grey Advertising, 1990-1992
• Hayes Productions, 1989-1991
• Mary B. Hoffman, 1991
• Ketchum Communications, Inc., 1989-1990
• Leo Burnett Company, Inc., 1989-1992
• Myers Communications, 1993
• John Elliot, Jr., 1987-1990
• Museum of Broadcasting, 1990-1991
• Ad Counsel Exhibition, 1992
• Exploring Smithsonian, 1992-1994
• WETA, 1990
• Anheuser-Busch Companies, 1987, 1994
• Erol's, Co.
• Hechinger, Co., 1994
• General Foods Corporation, 1994
• Lockheed Corporation, 1992-1994
• MCI Consumer Markets, 1993-1994
• Perdue Poultry Advertising, 1994
• Addidas America, 1994
• Doris Willens, 1993
• Wine Industry, 1993
• Margaret Crossen, 1992-1994
• CAH Potential Projects, 1992-1994
• Smithsonian Magazine Advertising, 1987-1992
• York Associates, 1991-1992
• Video Promotional/Fundraising
• Smoke Signals: Cigarettes, Advertising and the American Way of Life, 1988-1989
• PBS Series Proposal: "Advertising and the American Dream," 1992
• Correspondence re: Smithsonian Magazine, 1989, 1991
• Correspondence: Darrell B. Lucas, 1989-1990
• Advertising Educational Foundation, 1987-1990
• Correspondence re: Ad Council, 1990
• American Advertising Museum, 1985-1989
• Modern Advertising Program, 1986-1987
• Duke University Visit, 1990
• The Storage Museum, 1990
• Automobile Fundraiser, 1994
• American Express, 1987-1989
• United Airlines, 1992
• General Mills, 1987
• Levi Strauss, 1992-1993
• Arnold Finnegan Martin, 1993
• Corporate Development, c. 1991
• Office of Sponsored Projects
• Correspondence, 1993-1994
• David Black Literary Agency, Inc., 1988
• Foundation Responses, 1986-1987
• Alec Gallup, 1991
• Requests for Project Information, 1988
• MAHP User Comments and Notes, 1986-1989
• Association of National Advertisers, Inc., 1989-1990
• Awards Correspondence, 1989
• Quigley Publishing Company, 1989-1990
• Profiles Responses, c. 1991-1994
• S. Watson Dunn
• Correspondence, 1992-1993
• CAH Mailing Lists
• Adweek Correspondence, 1989-1991
• Association of National Advertisers Annual Meeting, 1992
• Profiles 1990 Mailings
• Corporate Contributions, 1989-1991 [two folders]
• Fundraising and Summary Report, 1990

Box 2 of 7

• Fundraising Correspondence, 1990-1994
• CAH Mailing List, 1989
• CAH Publicity, 1988-1990 [three folders]
• CAH Publicity: Advertising History Center Articles, c. 1989-1992
• Publicity Articles, 1993 [three folders]
• Advertising History Advisory Board, 1988
• Publications/Articles regarding CAH:
  • The Alexandria Journal, 1991
  • Agency, 1992
  • Advertising Age, Photo Review, 1988
  • Adweek, 1988-1991 [five folders]
  • Boston Herald, 1989
  • Courier-Journal (Kentucky), 1991
  • Express Magazine, 1989
  • Farhi (Washington Post), 1988
  • Fond Du Lac (Wisconsin), 1989
  • Great Falls Tribune, 1989
  • International Journal of Oral History, 1985
  • Homewood/Flossmoor Star (Illinois), 1988
  • In-Motion Magazine, 1990 [two folders]
  • Inside Print Articles, 1988 [two folders]
  • Journal American (Washington), 1992
  • M Magazine, 1991
  • Link Magazine, 1991
  • Media Industry Newsletter, 1988
  • Memphis Business Journal, 1988
  • Memphis Magazine, 1989
  • Media Industry Newsletter, 1988
  • Mountain Democrat & Placerville Times, 1989
  • The Murray Ledger & Times, 1989
  • National Public Radio, 1988 [includes cassette recordings]
  • New York Times, 1988-1992 [seven folders]
  • Newsletter to the Regents, 1988
  • Newsweek, 1989
  • The Oregonian, 1988
  • Organization of American Historians Newsletters, 1989
  • Philadelphia Inquirer, 1988
  • The Plain Dealer, 1991
  • Record, 1988
  • Richmond County Evening Journal, 1989
  • San Francisco Examiner, 1991 [two folders]
  • Smithsonian World: "Selling the Dream," 1991
  • Smithsonian Magazine, 1989
  • Smithsonian News Service, 1989 [two folders]
  • Smithsonian Torch, 1989-1991 [two folders]
  • St. Paul Pioneer Press, 1988
  • Seattle Post-Intelligencer, 1991
  • Star & Tribune (Minneapolis), 1991
  • Starkville Daily News (Mississippi), 1991
  • The Tribune (North Carolina), 1991
  • Voice of America, 1989 [includes cassette recording]
  • Wall Street Journal, 1990
  • Washington Post, 1988 [five folders]
  • Washington Times, 1991 [two folders]
  • Westport News, 1989
  • WRC, 1988 [includes cassette recording]
  • WNYC Radio, 1989 [includes cassette recording]
• CAH Advisory Board: Letters of Invitation, 1993
• Biographies of CAH Advisory Board Members [two folders]
• Establishing CAH Advisory Board, 1987-1988
• CAH Advisory Board Members Listing
• Governing Board, 1992
• CAH Advisory Board: Meeting Agenda and Minutes, 1988 [four folders]
• CAH Advisory Board: Meeting Agenda and Minutes, 1989 [five folders]
• CAH Advisory Board: Meeting Agenda and Minutes, 1990 [six folders]
• CAH Advisory Board: Meeting Agenda and Minutes, 1991 [three folders]
• CAH Advisory Board: Meeting Agenda and Minutes, 1992 [five folders]
• CAH Advisory Board: Meeting Agenda and Minutes, 1993
• CAH Advisory Board: Meeting Agenda and Minutes, 1994

Box 3 of 7

• Correspondence/Articles, c. 1988-1994:
  • Herbert M. Baum
  • Howard Bell
  • Earle Palmer Brown [two folders]
  • Carolyn Carter
  • S. Watson Dunn
  • Herbert D. Fried
  • Amil Gargano
  • Roy Grace
  • Dewitt Helm
  • A. Jerome Jewler
  • Caroline R. Jones
  • Alexander Kroll
  • Joseph Landy
  • Hilary Lipsitz
  • L. Ross Love
  • Roland Marchand
  • Norman Muse
  • Jack Myers [two folders]
  • William O'Barr
  • John O'Toole
  • John J. Sarsen, Jr.
  • Hal Shoup
  • Jerry Siano
• Photographs:
  • CAH Advisory Board Meeting, June 1988
  • CAH Advisory Board Meeting, May 1990
  • CAH Advisory Board Meeting, April 1991
  • Showcase Dinner Event, April 1991
  • CAH Staff Members, c. 1986-1988 [includes slides]
  • Stan Fredberg, November 1991
• Stan Fredberg Publicity Information, 1991
• Duke University Council on Women's Studies, 1986-1987
• CAH Advisory Board Comments on Fundraising, 1989
• CAH Newsletter, 1990 [two folders]
• CAH Newsletter, 1991
• CAH Newsletter, 1992 [two folders]
• Correspondence: Annual Report Bids, 1990-1991
• Annual Report Photographs [includes photocopies only]
• Association of National Advertisers, Inc.: Profiles Mailing, 1991
• American Association of Advertising Agencies, Inc: Profiles Mailing, 1991
• CAH Brochure Project, 1988
• CAH Fundraising Brochure, 1990-1991 [two folders; includes slides]
• CAH Event Guest Lists, 1991 [includes some correspondence]
• Correspondence, 1989-1992 [four folders]
• The 4 A's Washington Newsletter, 1987
• The Advertising Club of Metropolitan Washington, Inc., 1989
• Saatchi & Saatchi Advertising, 1989
• Contractual Information, c. 1984-1990:
  • Julie Weiss
  • Scott Ellsworth/Pepsi Project
  • Scott Ellsworth/Noxell Project
  • Scott Ellsworth/Federal Express Project
  • Scott Ellsworth/Marlboro Project
  • Barbara Griffith/Campbell Soup Project
  • Barbara Griffith/Alka-Seltzer Project

Box 4 of 7

• Campaign Book, 1990-1991
• Logbook, April-August 1989
• Finding aids, Abstracting, and Editing Notes, 1987
• Scott Ellsworth: "Pepsi Generation"
• Pepsi Oral History Transcriptions, 1988
• Pepsi Case of the Month, 1985
• Scott Ellsworth: "The Road to Marlboro Country,"1987 [two folders]
• Alka-Seltzer Chapter, c. 1987
• Scott Ellsworth: "The Midnight Ride of Federal Express"
• Fundraising Foundations, 1990 [two folders]
• Corporate Foundations, 1990
• ANA Letters w/responses, 1990
• Corporate Fundraising Follow-ups, 1990
• Fundraising Board Letters, 1990
• Letter to Creative/Corporate CEOs in Advertising
• Founding and Annual Sponsorship Programs, 1990
• Fundraising Letters, 1986
• Fundraising Draft Letters, 1986-1987
• Funding Sources, c. 1986
• NMAH Fundraising and Development Policies, 1986-1987
• CAH Advisory Board Fundraising Approaches, 1986
• Fundraising Package, 1986
• Fundraising Ideas, 1989
• Fundraising Strategies Discussion Paper, 1988
• Outdoor Advertising Proposal, 1990
• Formica Corporation, 1987
• Dow Jones & Company, Inc., 1987-1989
• Fundraising Action (memoranda, etc.), 1986-1987
• Correspondence re: Corporate Funding, 1986-1994:
  • Colgate-Palmolive Company
  • General Electric Company
  • Hasbro, Inc.
  • Levi Strauss & Co.
  • Prudential Insurance Co.
  • Revlon, Inc.
  • Johnson & Johnson
  • Johnson Products
  • McDonald's Corporation
  • Miller Brewing Company (Philip Morris)
  • Quaker Oats Company
  • Southland Corporation (7-Eleven)
  • Texaco
  • Avis Rent a Car
  • Kellogg Company
• John Caples Press Release
• Division of Costume: Documenting Collections with Recorded Interviews
• Lisa Popeil, 1989
• Correspondence/Articles re: Oral History Projects, c. 1985-1992:
  • Corrs Brewing Company
  • Kentucky Fried Chicken [two folders]
  • Volkswagon of America, Inc.
  • Procter & Gamble Company [two folders]
  • AT&T [four folders]
  • Miscellaneous (other companies)
• Exhibition Proposal: "Making Your Mark," 1991
• Exhibition Correspondence: "Making Your Mark," 1991-1993
• Ayer Corporation Book Project, 1991-1992
• Book Series Proposal: "Voices from Madison Avenue," 1989
• Will Vinton Enterprises Production, 1991
• Brand Names Education Foundation, 1991-1992
• Public Interest Advertising, 1992

Box 5 of 7

• Ad Council Proposal
• Ad Council Exhibit Proposal and Correspondence, 1989, 1992
• Kraft/General Foods Oral History, Correspondence, and Articles, 1992-1994 [eight folders]
• Sid Bernstein Book, 1992-1993
• Crain Communications, Inc., 1991
• Timex Advertising History/NMAH Visit, 1991
• Timex Proposal, c. 1988
• Proposal for a Conference on the Documentation of Modern Advertising, 1989
• Survey Grant Proposal Project
• Warshaw Survey, 1990
• Survey of Advertising History Materials, 1989-1992 [two folders]
• Brian Horrigan (NMAH), 1992
• The Advertising and Public Policy Project, c. 1992-1994:
  • Correspondence
  • Interviewees
  • Stan Cohen's Advertising Age Index
  • Advertising Age Clippings
  • Bibliography
  • Rotzoll and Mazis Mtgs. (notes)
  • Schedule, Proposal, and Seminar Program
  • Notes from books re: Public Policy
  • Proposal
  • Foundations
  • Public Policy
• "Advertising In America" Conference, 1992-1993:
  • Brochure and Mailings
  • Planning Committee
  • Conference Preparation
  • Agenda and Schedule
  • Correspondence
• Advertising History Collection Brochures
• Audio Tapes: "Selling the Dream," David Ogilum Interview

Box 6 of 7

• Videotapes:
  • A Tribute to David Ogilvy, April 1991 [two tapes]
  • CAH "News Center 4," Arch Campbell, August 22, 1994
  • CAH "News Center 4," Arch Campbell, August 23, 1994
  • CAH Showcase Dinner, 1991 [two tapes]
  • Annual Dinner, 1985-1990 [six tapes]

Box 7 of 7

• Videotapes (cont'd):
  • Ogilvy & Mather Reel for Showcase Dinner, 1991
  • David Ogilvy Out-takes for Showcase Dinner, 1991
  • A Tribute to David Ogilvy, 1991 [two tapes]
  • "Selling the Dream" Ogilvy Interview , April 11, 1991 [three reels]