Visual Identity Program Records, 1966, 1979-1980, 1985-1995, 1998-2007

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Consists of records documenting the implementation and coordination of the Visual Identity Program and its system of logos at the Smithsonian Institution by Kathryn B. Lindeman, Director of Publications, and David J. Umansky, Director of Communications. Early in 1998, former Smithsonian Secretary, I. Michael Heyman, engaged the design firm of Chermayeff & Geismar in New York City to design a system of logos for the museums, research centers, and administrative offices of the Smithsonian. Materials include correspondence, memoranda, notes, floppy disks, compact discs, drawings, reports, guidelines, stationery examples, printing samples, logo presentation materials, meeting minutes, illustrations, posters, pins, clippings, color slides and photographs, and black-and-white transparencies.


  • Heyman, Ira Michael 1930-2011
  • Umansky, David J
  • Lindeman, Kathryn B
  • Smithsonian Institution
  • Chermayeff & Geismar b
  • Chermayeff & Geismar Associates


Series Level Description


  • For a history of the creating unit, refer to "Forms part of" above.
  • To view records that comprise this series, see the detailed list of accessions and/or record units below.



Repository Loc.

Smithsonian Institution Archives, Capital Gallery, Suite 3000, MRC 507; 600 Maryland Avenue, SW; Washington, DC 20024-2520


  • 1966
  • 1966-2007
  • 1966, 1979-1980, 1985-1995, 1998-2007

Restrictions & Rights

Materials less than 15 years old Restricted. Contact reference staff for details


  • Public relations
  • Corporate image
  • Trademarks
  • Museums
  • Logos (Symbols)
  • Logography
  • Museums--Public relations


  • Manuscripts
  • Drawings
  • Compact discs
  • Floppy disks
  • Black-and-white transparencies
  • Color photographs
  • Color transparencies
  • Posters
  • Illustrations

Local number

SIA RS01350

Physical description

10.14 cu. ft. unprocessed holdings

Full Record

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