Marketing Records, 1974-2000

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Summary

Consists of records documenting the marketing activities of Smithsonian Productions, with earlier records dating back to when the office was known as the Office of Telecommunications. Materials include the correspondence and memoranda of Denise Freeland, Marketing Coordinator, and Martha Knouss, Marketing Manager; meeting minutes of the Smithsonian Marketing Committee; program subscriber lists; production scripts, schedules, and fact sheets; station kits and carriage promotion information; press releases; articles pertaining to productions and related matters; video listings; photographs and contact sheets of staff, on-site shoots, symposiums, and performances; special events and conference information; budget summaries; public inquiries; production brochures, logos, and graphic design samples; subscriber questionnaire and survey forms; fund raising and video mailer project information; and information regarding Hispanic media.

Subject

  • Freeland, Denise
  • Knouss, Martha
  • Smithsonian Institution Office of Telecommunications

Category

Series Level Description

Notes

  • To view records that comprise this series, see the detailed list of accessions and/or record units below.
  • For a history of the creating unit, refer to "Forms part of" above.

Organization

By production and unarranged

Repository Loc.

Smithsonian Institution Archives, Capital Gallery, Suite 3000, MRC 507; 600 Maryland Avenue, SW; Washington, DC 20024-2520

Date

  • 1974
  • 1974-1999
  • 1974-2000

Topic

  • Advertising
  • Marketing

Form/Genre

  • Sound recordings
  • Manuscripts
  • Clippings
  • Brochures
  • Black-and-white photographs
  • Color photographs
  • Compact discs
  • Color transparencies
  • Black-and-white negatives

Local number

SIA RS01076

Physical description

14.5 cu. ft. unprocessed holdings

Full Record

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