Lonnie G. Bunch, III, Director, NMAAHC, by Dorwin, Harold, February 1, 2006, Smithsonian Archives - History Div, Portrait of Lonnie G. Bunch, III, director of the National Museum of African American History and Culture (NMAAHC). Bunch was named director of the Smithsonian's National Museum of African American History and Culture in 2005. He previously worked for the Smithsonian at the National Museum of American History. He holds a B.A. and M.A. from American University..