What's in the Mail Opens at the Postal Museum

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The National Postal Museum opened the "What's in the Mail for You!" exhibition dramatizing the impact of the direct mail industry on American society.


  • National Postal Museum (U.S.)
  • What's in the Mail for You! (Exhibition) (1996: Washington, D.C.)


Chronology of Smithsonian History


Annals of the Smithsonian Institution, 1997. Washington, D.C.: National Collections Program, Smithsonian Institution Archives, 2000, pg. 20.

Contact information

Institutional History Division, Smithsonian Institution Archives, 600 Maryland Avenue, S.W., Washington, D.C. 20024-2520, SIHistory@si.edu


November 6, 1996


  • Exhibit openings
  • Exhibitions
  • Postal museums
  • Mail-order business
  • Marketing
  • Direct marketing

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