"Be Careful with Matches" Ruler

ID: SIA2019-000023a and SIA2019-000023b

Creator: United States Dept. of Agriculture Forest Service

Form/Genre: Document

Date: c. 1956

Citation: Smithsonian Institution Archives, Record Unit 326, Box 83, Folder 1

Usage Conditions Apply
The Smithsonian Institution Archives welcomes personal and educational use of its collections unless otherwise noted. For commercial uses, please contact photos@si.edu.
Download IIIF ManifestRequest permissionsDownload image Print


"Be Careful with Matches, with Smokes, with Any Fire" logo ruler with a drawing of two cubs climbing a tree with Smokey Bear standing in front of the tree. On the reverse is an 8" ruler that can be cut out and used to measure. Below the ruler on the back are five important rules to remember when handling fire. Created by the U.S. Forest Service as part of the Smokey Bear wildfire control campaign in the 1950s.


  • National Zoological Park (U.S.)
  • Smithsonian Institution and United States Department of Agriculture, Forest Service


Historic Images of the Smithsonian


Consists paper ruler for children to use

Contained within

Smithsonian Institution Archives, Record Unit 326, Box 83, Folder 1

Contact information

Institutional History Division, Smithsonian Archives, 600 Maryland Avenue, SW, Washington, D.C. 20024-2520, SIHistory@si.edu


c. 1956

Restrictions & Rights

No restrictions


  • Forest fire prevention
  • Smokey Bear
  • Advertising
  • Bears
  • Physical measurements
  • Advertising--Forest fire prevention


  • United States
  • Washington
  • DC


  • Document
  • Paper

ID Number

SIA2019-000023a and SIA2019-000023b

Physical description

Number of Images: 2; Color: Color; Size: 9.37h x 3.2w; Type of Image: Document; Medium: Paper

Full Record

View Full Record