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Finding Aids to Official Records of the Smithsonian Institution Archives

Accession 16-250

Hirshhorn Museum and Sculpture Garden. Communications and Marketing

Publicity Records, 1980, 1992, 1997-2009

Repository: Smithsonian Institution Archives, Washington, D.C. Contact us at osiaref@si.edu.
Creator: Hirshhorn Museum and Sculpture Garden. Communications and Marketing
Title: Publicity Records
Dates: 1980, 1992, 1997-2009
Quantity: 2 cu. ft. (2 record storage boxes)
Collection: Accession 16-250
Language of Materials: English
Summary:

This accession consists of records documenting publicity, marketing, and branding activities of the Hirshhorn Museum and Sculpture Garden for exhibitions and events as well as for the museum overall. This office was previously known as the Office of Public Affairs. Materials include marketing plans, reports, studies, proposals, press releases, press kits, correspondence, brochures, videotapes, mock-ups, and related materials. Some materials are in electronic format.

Descriptive Entry

This accession consists of records documenting publicity, marketing, and branding activities of the Hirshhorn Museum and Sculpture Garden for exhibitions and events as well as for the museum overall. This office was previously known as the Office of Public Affairs. Materials include marketing plans, reports, studies, proposals, press releases, press kits, correspondence, brochures, videotapes, mock-ups, and related materials. Some materials are in electronic format.

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This collection is indexed under the following access terms. These are links to collections with related topics, persons or places.

Name

Subject

Physical Characteristics of Materials in the Collection

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Preferred Citation

Smithsonian Institution Archives, Accession 16-250, Hirshhorn Museum and Sculpture Garden. Communications and Marketing, Publicity Records

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Container List

Box 1

"The Cinema Effect," 2007

Box 1 of 2

Amy Sillman Exhibition Data Sheet, 2008

Box 1 of 2

Panza, 2007

Box 1 of 2

Guillermo Kuitca, 2007

Box 1 of 2

Yves Klein, 2009

Box 1 of 2

Ann Truitt, 2007

Box 1 of 2

Acquisitions, 2006-2007

Box 1 of 2

Black Box, 2006-2007 (includes electronic records)

Box 1 of 2

Yoko Ono, 2007

Box 1 of 2

Wolfgang Tillmans, 2007

Box 1 of 2

Morris Louis, 2007

Box 1 of 2

Hiroshi Sugimoto, 2004-2006 (2 folders)

Box 1 of 2

"Directions: Oliver Herring," 2006

Box 1 of 2

Douglas Gordon, 2004

Box 1 of 2

Anselm Kiefer, 2006

Box 1 of 2

Marketing Plan, 2006-2008

Box 1 of 2

Master Plan, 2007-2009

Box 1 of 2

Communications Audit, 2005

Box 1 of 2

Visitor Studies and Statistics, 2004-2007

Box 1 of 2

"Avant-Garde at the Hirshhorn: Cutting Edge or Behind the Curve?," 2007

Box 1 of 2

Branding, 2005-2006

Box 1 of 2

Brand Proposals, 2005-2007

Box 1 of 2

Rebranding, 2008

Box 1 of 2

Media Plan, 2007

Box 1 of 2

Visitor Services, 1997-2007

Box 1 of 2

Brochure

Box 1 of 2

Graphic Identity Development, 2006

Box 1 of 2

Presentation for Store, 2007 (electronic records)

Box 1 of 2

Mall-wide Banner Recommendations, 2004

Box 1 of 2

Meeting and Time Management Workshop, 2006

Box 1 of 2

Box 2

Visitor Research Videotapes (4 VHS), November 22, 2005 (2 folders)

Box 2 of 2

Josh White Videos (4 mini DVs), circa 2005 (electronic records)

Box 2 of 2

Appreciating Art Study, 1992

Box 2 of 2

Richard Lindner Visitor Responses, 1997

Box 2 of 2

Gyroscope Evaluation, 2004

Box 2 of 2

Visitor Study, 1980

Box 2 of 2

Art Night on the Mall Visitor Study, Summer 2001

Box 2 of 2

Messaging Study, 2005

Box 2 of 2

Vision Statement and Board Writing, 2002

Box 2 of 2

Exterior Mall Signage, 2003-2005

Box 2 of 2

Art Surrounds You Campaign, 2007

Box 2 of 2

Briefing Packet, 2007

Box 2 of 2

Armory Show, 2007

Box 2 of 2

Communications and Marketing Plan Development, 2005

Box 2 of 2

Communications Training with Geri Thomas, July 7, 2006

Box 2 of 2