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Finding Aids to Official Records of the Smithsonian Institution Archives

Accession 02-096

Smithsonian Press/Smithsonian Productions

Marketing Records, 1979-1997

Repository: Smithsonian Institution Archives, Washington, D.C. Contact us at osiaref@si.edu.
Creator: Smithsonian Press/Smithsonian Productions
Title: Marketing Records
Dates: 1979-1997
Quantity: 7 cu. ft. (7 record storage boxes)
Collection: Accession 02-096
Language of Materials: English
Summary:

This accession consists of records documenting the marketing activities of Smithsonian Productions, with earlier records dating back to when the office was known as the Office of Telecommunications. Materials include the correspondence and memoranda of Denise Freeland, Marketing Coordinator, and Martha Knouss, Marketing Manager; budget summaries; press kits and carriage promotion information; production scripts, fact sheets, and promotional information; public inquiries; press releases; program subscriber lists; articles pertaining to productions and related matters; photographs and contact sheets of Smithsonian Productions staff, on-site shoots, symposiums, and special performances; subscriber questionnaire and survey forms; production graphic design samples; fund raising and video mailer project information; and information regarding Hispanic media. Some television and radio productions documented in these records include "Here at the Smithsonian," "Jazz Smithsonian," "Folk Masters: Traditional Music in the Americas," "Folk Masters at the Barns of Wolf Trap," and "In Open Air: A Portrait of the American Impressionists."

Descriptive Entry

This accession consists of records documenting the marketing activities of Smithsonian Productions, with earlier records dating back to when the office was known as the Office of Telecommunications. Materials include the correspondence and memoranda of Denise Freeland, Marketing Coordinator, and Martha Knouss, Marketing Manager; budget summaries; press kits and carriage promotion information; production scripts, fact sheets, and promotional information; public inquiries; press releases; program subscriber lists; articles pertaining to productions and related matters; photographs and contact sheet of Smithsonian Productions staff, on-site shoots, symposiums, and special performances; subscriber questionnaire and survey forms; production graphic design samples; fund raising and video mailer project information; and information regarding Hispanic media. Some television and radio productions documented in these records include "Here at the Smithsonian," "Jazz Smithsonian," "Folk Masters," and "In Open Air: A Portrait of the American Impressionists."

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Preferred Citation

Smithsonian Institution Archives, Accession 02-096, Smithsonian Press/Smithsonian Productions, Marketing Records

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Container List

Box 1

Sargent, John Singer, "Breakfast in the Loggia"

Box 1 of 7

Cassatt, Mary, "Young Woman in Black"

Box 1 of 7

Photographs, Underwater and Outdoor Shots

Box 1 of 7

Folk Masters, Photographs, 1993

Box 1 of 7

Folk Masters, Photographs, 1994-1995

Box 1 of 7

Photographs, "Jazz Smithsonian," 1994

Box 1 of 7

Smithsonian World, Video Mailer Project, 1997

Box 1 of 7

Public Radio Conference, 1993-1996 [six folders]

Box 1 of 7

Radio Smithsonian Sign, 1994

Box 1 of 7

Photographs (includes contact sheets, slides & negatives)

National Air and Space Museum (NASM)

Box 1 of 7

NASM, "Milestones of Flight"

Box 1 of 7

NASM, "Where Next Columbus"

Box 1 of 7

"American Picture Palaces"

Box 1 of 7

Sid Grauman, "American Picture Palaces"

Box 1 of 7

"American Stories" Production Shots

Box 1 of 7

Gold Medal Award to Lee Cioffi

Box 1 of 7

Pandas at the National Zoological Park

Box 1 of 7

Beeping Crab Study

Box 1 of 7

Constitution Symposium

Box 1 of 7

Covering the Environment, 1983

Box 1 of 7

Smithsonian Chamber Players

Box 1 of 7

"Dialogue," 1992

Box 1 of 7

Dinosaur and Children

Box 1 of 7

Boy and Tarantula, Smithsonian Castle

Box 1 of 7

Duke Ellington

Box 1 of 7

Festival of American Folklife, 1986

Box 1 of 7

"First Ladies: Political Role and Public Image," 1989

Box 1 of 7

"Folk Masters 1993"

Box 1 of 7

"Folk Masters," Nick Spitzer

Box 1 of 7

"Folk Masters 1994" [four folders]

Box 1 of 7

"Folk Masters 1995" [three folders]

Box 1 of 7

Secretary Robert McC. Adams/Guide Video

Box 1 of 7

Guide to the Smithsonian (video)

Box 1 of 7

Haupt Garden, 1988

Box 1 of 7

"The Work of Peace: The Treaty of Paris, 1783," 1983

Box 1 of 7

"Here at the Smithsonian," Discovery Room

Box 1 of 7

"Here at the Smithsonian," Ann Carroll

Box 1 of 7

"Here at the Smithsonian," Production Shots [two folders]

Box 1 of 7

William Merritt Chase/American Impression

Box 1 of 7
Box 1 of 7

John Hiller, 1987 Shots

Box 1 of 7

Folklife Festival, Zuni Women

Box 1 of 7

Radio Smithsonian, Jerry Garcia

Box 1 of 7

Gene Kelly

Box 1 of 7

"Jazz Smithsonian" Press Shots

Box 1 of 7

"Jazz Smithsonian" PRC Special Event, 1993

Box 1 of 7

APR 10th Anniversary

Box 1 of 7

Musicians in NYC Subway

Box 1 of 7

"Masters of Silver"

Box 1 of 7

"Material World" Production Shots, 1988

Box 1 of 7

"The Sea" Production Shots

Box 1 of 7

"Our Biosphere"

Box 1 of 7

S. Dillon Ripley, Touring the SI Museums (SI Castle)

Box 1 of 7

S. Dillon Ripley, Touring the SI Museums (HMSG)

Box 1 of 7

S. Dillon Ripley, Touring the SI Museums (NZP)

Box 1 of 7

S. Dillon Ripley, Touring the SI Museums (NASM)

Box 1 of 7

S. Dillon Ripley, Touring the SI Museums (NMHT)

Box 1 of 7

Radio Smithsonian Booth Backdrop

Box 1 of 7

Radio Smithsonian, Opening/Recording Technicians

Box 1 of 7

Box 2

Conservation Resource Center

Box 2 of 7

Radio Smithsonian, Poster Shots

Box 2 of 7

Select Images for Radio Smithsonian/"Folk Masters"

Box 2 of 7

"Sovereign to Sovereign", 1992

Box 2 of 7

"Spirits of the Present: The Legacy from Native America" Reception, 1992

Box 2 of 7

"Spirits of the Present: The Legacy from Native America" Native Americans

Box 2 of 7

"Spirits of the Present: The Legacy from Native America" Production Shots, 1991-1992 [two folders]

Box 2 of 7

"Spirits of the Present: The Legacy from Native America" PRC Reception (New Orleans, 18 May 1991)

Box 2 of 7

"Spirits of the Present" Promotion, c. 1990

Box 2 of 7

"Super Tour" Video

Box 2 of 7

VIARC Theater Program

Box 2 of 7

VIARC Guide Display

Box 2 of 7

Smithsonian Expedition Specials

Box 2 of 7

Miscellaneous

Box 2 of 7

"Folk Master" Slide Index, 1992

Box 2 of 7

"The Movie Palaces" Home Video, 1987-1991

Box 2 of 7

"American Picture Palaces," c. 1984-1987

Box 2 of 7

"Coral Reefs: New Discoveries, New Resources," 1986-1987

Box 2 of 7

"Spirits of the Present: The Legacy from Native America," Ruth Mott Fund, 1991

Box 2 of 7

"Spirits of the Present: The Legacy from Native America," Town Creek Foundation, 1991

Box 2 of 7

Potential Funders, 1990

Box 2 of 7

Proposal Materials, 1990

Box 2 of 7

"Dream Window: Reflections on the Japanese Garden"

Premiere Lists, 1992

Box 2 of 7

Press and Station Kits, 1992

Box 2 of 7

Broadcast Card, 1992

Box 2 of 7

Promotion, 1992-1993

Box 2 of 7

Japanese Film, 1991

Box 2 of 7

Japanese Gardens Information, 1992-1993

Box 2 of 7

"Folk Masters 1991"

Box 2 of 7

"Folk Masters" Survey, 1992

Box 2 of 7

"Folk Masters 1992" [two folders]

Box 2 of 7

"Folk Masters" Marketing/Special Events, 1993

Box 2 of 7

"Folk Masters 1993" Station Kit [two folders]

Box 2 of 7

"Folk Masters 1994"

Box 2 of 7

"Folk Masters 1994" Station Kit

Box 2 of 7

"Folk Masters 1994" Art

Box 2 of 7

Box 3

From Reliable Sources, 1988-1989 [six folders]

Box 3 of 7

Smithsonian Galaxy, Subscriber Survey, 1986

Box 3 of 7

Press Releases: Television, 1983-1985

Box 3 of 7

"Here at the Smithsonian" Vols. I-II, 1982-1983 [two folders]

Box 3 of 7

"Here at the Smithsonian" Vols. III-IV, 1984-1985

Box 3 of 7

Public Relations Task Force, 1990

Box 3 of 7

Office Retreats, 1990

Box 3 of 7

"The Movie Palaces"

Marketing Information, 1989

Box 3 of 7

Fulfillment, 1989-1990

Box 3 of 7

Distribution, c. 1990-1991

Box 3 of 7

Reply Card, 1989

Box 3 of 7

League of Historical Theaters, 1989

Box 3 of 7

Theater Follow-up Mailing, 1989

Box 3 of 7

Video Packaging, 1987

Box 3 of 7

Production Script and Fact Sheet

Box 3 of 7

Theater Contacts, 1990

Box 3 of 7

Historic Theater Survey, c. 1989

Box 3 of 7

Background Information

Box 3 of 7

Video Orders

Box 3 of 7

Public Television Survey, 1985 [two folders]

Box 3 of 7

"Here at the Smithsonian"

Original Announcements, 1984-1989

Box 3 of 7

Subscriber Lists, 1988-1989

Box 3 of 7

Series Fact Sheets for PBS

Box 3 of 7

Brochure and Ad, 1988

Box 3 of 7

1989 Program Season [two folders]

Box 3 of 7

Mailing Labels

Box 3 of 7

Subscribers, 1984-1990

Box 3 of 7

Insert

Box 3 of 7

Correspondence, 1989-1990

Box 3 of 7

The Best of HATS

Box 3 of 7

1988 Program Season

Box 3 of 7

Program Feed Notices, 1988-1989

Box 3 of 7

Telephone Survey, 1989-1990

Box 3 of 7

Research for Quotes, 1989

Box 3 of 7

Calling HATS Prospects, 1988

Box 3 of 7

Production Scripts, Vols. 1-8 [eight folders]

Box 3 of 7

Box 4

"Our Biosphere: The Earth in Our Hands"

General Information, 1991

Box 4 of 7

Background Articles

Box 4 of 7

The Earth in Our hands (film), 1992

Box 4 of 7

"Spirits of the Present: The Legacy from Native America"

Native American Radio Series (Radio Smithsonian), 1990-1992

Box 4 of 7

Promotion, 1991

Box 4 of 7

Contributing Membership, 1992

Box 4 of 7

Calendar, 1991

Box 4 of 7

Entertainment, 1992

Box 4 of 7

Public Inquiries, 1991-1992

Box 4 of 7

Audience Notices, 1992

Box 4 of 7

Press Release, 1992

Box 4 of 7

Station Press Kits and Calenders, 1991

Box 4 of 7

Non-Broadcast Distribution, 1991

Box 4 of 7

Radio Smithsonian

Subscriber Listing, 1990

Box 4 of 7

Fact Sheets (commercial)

Box 4 of 7

Fact Sheets (non-commercial)

Box 4 of 7

"Here's What They Say" (commercial)

Box 4 of 7

"Here's What They Say" (non-commercial)

Box 4 of 7

Satellite Letter

Box 4 of 7

Tape Letter (commercial)

Box 4 of 7

Tape Letter (non-commercial)

Box 4 of 7

Renewal Letters

Box 4 of 7

Welcome Letter (new subscribers)

Box 4 of 7

Wrap Up, 1990-1991 [two folders]

Box 4 of 7

Radio Smithsonian Subscribers, c. 1984-1990

Box 4 of 7

Broadcaster Letters

Box 4 of 7

Renewals in Process, 1988-1989

Box 4 of 7

Subscriber Correspondence, 1990

Box 4 of 7

New Subscribers, 1988-1989

Box 4 of 7

Demo Tape Requests and Replies, 1986-1990

Box 4 of 7

Newsletter, 1989

Box 4 of 7

Radio Promotion, 1987

Box 4 of 7

"Rediscovering America," 1987

Box 4 of 7

Christmas Oratorio, 1990

Box 4 of 7

"Folk Masters 1992"

Box 4 of 7

Cole Porter

Box 4 of 7

Joe Maddy's "Interlochen," 1991

Box 4 of 7

The William Benton Broadcast Project, 1991 [two folders]

Box 4 of 7

SI Marketing Committee, 1990-1991 [two folders]

Box 4 of 7

Hispanic Media Conference, 1989

Box 4 of 7

Spanish Language Television, 1988-1990

Box 4 of 7

Latino Media Clippings, 1988-1989

Box 4 of 7

Hispanic Heritage Week, 1988

Box 4 of 7

Hispanic Media Conference, Report, 1988

Box 4 of 7

Descubra El Smithsonian

General Information, c. 1989

Box 4 of 7

Spanish Language, 1993

Box 4 of 7

Latino Television Producers, c. 1989

Box 4 of 7

Latino Media Funding Proposals, 1988-1989

Box 4 of 7

Box 5

SLTV Sponsorship Contacts, 1988-1990

Box 5 of 7

Topics and Summary, 1988

Box 5 of 7

Contact Sheets

Box 5 of 7

Pilot Information, c. 1989

Box 5 of 7

Capsule Topics, 1989

Box 5 of 7

Hispanic Television Research Project

General Information, 1988

Box 5 of 7

Telephone Interviews

Box 5 of 7

Spanish Language Television Pilot, 1988

Box 5 of 7

Spanish Language Television Stations/Networks

Box 5 of 7

"Spirits of the Present: The Legacy from Native America"

Budget, 1991

Box 5 of 7

Campaign, 1991-1992

Box 5 of 7

Marketing Plans, 1991-1992 [two folders]

Box 5 of 7

Publicity, 1991

Box 5 of 7

Artwork

Box 5 of 7

Resolution, 1991

Box 5 of 7

WETA

Box 5 of 7

Interviews

Box 5 of 7

Development, 1991

Box 5 of 7

"Spirits of the Present: The Legacy from Native America": Specials

Box 5 of 7

General Information, 1992 [two folders]

Box 5 of 7

Artwork

Box 5 of 7

Specials Premium, 1992

Box 5 of 7

Biographies

Box 5 of 7

"Sovereign to Sovereign" Press Kit

Box 5 of 7

"Indian Airobics" Press Kit

Box 5 of 7

Audio Cassette Information, 1992

Box 5 of 7

"Telling Lives: That Damn Cowboy," 1986

Box 5 of 7

"Telling Lives: The Art of Biography," 1984

Box 5 of 7

"The Wildflowers of California" Funding Proposal

Box 5 of 7

Proposal for NHK/Smithsonian Collaboration, 1991

Box 5 of 7

IDG/Computerworld Project, 1990

Box 5 of 7

Widget Cares Promotion, 1991

Box 5 of 7

Underwriters, 1983

Box 5 of 7

Underwriting/Fund Raising

Box 5 of 7

"In Open Air: A Portrait of the American Impressionists"

Bids, 1994

Box 5 of 7

Proposals and Schedules, 1993

Box 5 of 7

Connecticut Art Museum, 1995

Box 5 of 7

Permissions, 1994

Box 5 of 7

Promotion Samples

Box 5 of 7

Progress Reports, 1994

Box 5 of 7

Copy, 1994

Box 5 of 7

Direct Mailing, 1994-1995

Box 5 of 7

Original, 1993-1994

Box 5 of 7

Artwork

Box 5 of 7

Budget, 1993-1995

Box 5 of 7

Photographs

Box 5 of 7

Miscellaneous, 1985

Box 5 of 7

Box 6

"Jazz Smithsonian"

"Jazz Smithsonian 1995"

Box 6 of 7

"Jazz Smithsonian 1995" Local Press

Box 6 of 7

Jazz Series, 1994

Box 6 of 7

Calendar, 1994-1995

Box 6 of 7

Calendar Copy, 1995-1996

Box 6 of 7

Calendar Photographs, 1995

Box 6 of 7

Calendar/Station Kit Printing, 1995

Box 6 of 7

Artwork, 1996

Box 6 of 7

Compact Disc Request Notices

Box 6 of 7

Press Releases, 1988

Box 6 of 7

Newspaper Clippings/Articles, 1982-1987

Box 6 of 7

Radio Awards, 1982, 1985

Box 6 of 7

"Covering the Environment: Front Page or Yesterday's News"

General Information, 1990

Box 6 of 7

Conference, 1990

Box 6 of 7

Contact Sheets: Chancellor/Lovejoy (WNET)

Box 6 of 7

Video Letter

Box 6 of 7

Mailing Lists [two folders]

Box 6 of 7

"American Stories"

General Information, 1984

Box 6 of 7

Mailing Lists

Box 6 of 7

Air Promos (reel to reel tape)

Box 6 of 7

"The Sea: A Quest for Our Future"

Invitations/Mailing List, 1984

Box 6 of 7

Promotion, 1984 [two folders]

Box 6 of 7

"Smithsonian Galaxy"

Demo Tape Correspondence, 1983-1984

Box 6 of 7

Station Kits, 1986

Box 6 of 7

Survey Information, 1986

Box 6 of 7

Fact Sheets

Box 6 of 7

Subscribers, 1979-1986

Box 6 of 7

Galaxy Flier

Box 6 of 7

Press Releases, 1984

Box 6 of 7

Box Labels (masters)

Box 6 of 7

The National Teleconference on Biodiversity

General Information, 1986 [two folders]

Box 6 of 7

Teleconference Mailings, 1986

Box 6 of 7

Questionnaire, 1986

Box 6 of 7

Photographs

Box 6 of 7

General Press Releases, 1983-1990

Box 6 of 7

"Folk Masters"

Marketing, 1994

Box 6 of 7

Telemarketing, 1994

Box 6 of 7

Photography, 1995

Box 6 of 7

Station Kit, 1995

Box 6 of 7

"Folk Masters 1995"

Box 6 of 7

Box 7

Public Inquiries, 1987-1992 [seven folders]

Box 7 of 7

"The Work of Peace: The Treaty of Paris, 1783"

PBS Promotion/Script, 1985

Box 7 of 7

Invitations

Box 7 of 7

Sales, 1985

Box 7 of 7

Previews, 1984-1986

Box 7 of 7

Marketing Film to Schools, 1986

Box 7 of 7

Comments from Schools, 1985-1986

Box 7 of 7

Radio Smithsonian

Surveys: Members of League of Historic Theaters, 1989

Box 7 of 7

Subscriber Questionnaires, 1988

Box 7 of 7

"Folk Masters" Questionnaires, 1992

Box 7 of 7

Press Releases (misc.), c. 1980-1984

Box 7 of 7