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Finding Aids to Official Records of the Smithsonian Institution Archives

Accession 02-078

Center for Advertising History

Project Files, circa 1984-1994

Repository: Smithsonian Institution Archives, Washington, D.C. Contact us at osiaref@si.edu.
Creator: Center for Advertising History
Title: Project Files
Dates: circa 1984-1994
Quantity: 7 cu. ft. (7 record storage boxes)
Collection: Accession 02-078
Language of Materials: English
Summary:

This accession includes records documenting activities of the Center for Advertising History (CAH) in the preservation of advertising history in the United States, primarily through the acquisition of information relating to advertising and projects such as oral history interviews and public seminars. The records consist of correspondence and memoranda pertaining to CAH publicity, oral history initiatives, seminar planning, and fundraising; CAH Advisory Board agendas and minutes; CAH articles; photographs of CAH staff and Advisory Board members; project proposals and contracts; videotapes and audio recordings of special events; and CAH brochures and newsletters.

Descriptive Entry

This accession includes records documenting activities of the Center for Advertising History (CAH) in the preservation of advertising history in the United States, primarily through the acquisition of information relating to advertising and projects such as oral history interviews and public seminars. The records consist of correspondence and memoranda pertaining to CAH publicity, oral history initiatives, seminar planning, and fundraising; CAH Advisory Board agendas and minutes; CAH articles; photographs of CAH staff and Advisory Board members; project proposals and contracts; videotapes and audio recordings of special events; and CAH brochures and newsletters.

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This collection is indexed under the following access terms. These are links to collections with related topics, persons or places.

Name

Subject

Physical Characteristics of Materials in the Collection

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Preferred Citation

Smithsonian Institution Archives, Accession 02-078, Center for Advertising History, Project Files

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Container List

Box 1

Video History, 1987-1988

Box 1 of 7

CAH Publicity, 1992-1993

Box 1 of 7

New York Times, Co., Foundation, 1991

Box 1 of 7

Ogilvy & Mather, 1989-1993

Box 1 of 7

Pepsi-Cola, 1990-1993

Box 1 of 7

Philip Morris, 1993

Box 1 of 7

SSC&B Lintas Worldwide, 1989-1991

Box 1 of 7

Young & Rubicam, Inc., 1990-1991

Box 1 of 7

Founding Sponsors: Mailing List, 1989-1991

Box 1 of 7

Fundraising Correspondence: Advertising Agencies, 1989 (2 folders)

Box 1 of 7

Fundraising Correspondence, 1989

Box 1 of 7

Fundraising Correspondence: Corporations, 1990

Box 1 of 7

Letters of Thanks to Contributors, 1988-1989

Box 1 of 7

Trademark Quizzes

Box 1 of 7

Television Quarterly, 1989

Box 1 of 7

United Airlines, 1990

Box 1 of 7

Video Advertisements, 1989-1993

Box 1 of 7

Video Tape Production, 1991

Box 1 of 7

Ally & Gargano, Inc., 1989-1990

Box 1 of 7

Association of National Advertisers, 1989-1990

Box 1 of 7

N. W. Ayer, Inc., 1991

Box 1 of 7

Backer Spielvogel Bates, Inc., 1990, 1992

Box 1 of 7

BBDO Worldwide, 1990-1991

Box 1 of 7

Sid Bernstein, 1991

Box 1 of 7

Bozell, Inc., 1991

Box 1 of 7

Cambell Soup Company, 1990, 1992

Box 1 of 7

Dorthy Caples, 1991

Box 1 of 7

Colgate-Palmolive Co., 1990

Box 1 of 7

Davidoff & Partners, Inc., 1989-1990

Box 1 of 7

DDB Needham Worldwide, 1990-1992

Box 1 of 7

DMB&B, 1989-1991

Box 1 of 7

Earle Palmer Brown Companies, 1989-1990

Box 1 of 7

Grey Advertising, 1990-1992

Box 1 of 7

Hayes Productions, 1989-1991

Box 1 of 7

Mary B. Hoffman, 1991

Box 1 of 7

Ketchum Communications, Inc., 1989-1990

Box 1 of 7

Leo Burnett Company, Inc., 1989-1992

Box 1 of 7

Myers Communications, 1993

Box 1 of 7

John Elliot, Jr., 1987-1990

Box 1 of 7

Museum of Broadcasting, 1990-1991

Box 1 of 7

Ad Counsel Exhibition, 1992

Box 1 of 7

Exploring Smithsonian, 1992-1994

Box 1 of 7

WETA, 1990

Box 1 of 7

Anheuser-Busch Companies, 1987, 1994

Box 1 of 7

Erol's, Co.

Box 1 of 7

Hechinger, Co., 1994

Box 1 of 7

General Foods Corporation, 1994

Box 1 of 7

Lockheed Corporation, 1992-1994

Box 1 of 7

MCI Consumer Markets, 1993-1994

Box 1 of 7

Perdue Poultry Advertising, 1994

Box 1 of 7

Addidas America, 1994

Box 1 of 7

Doris Willens, 1993

Box 1 of 7

Wine Industry, 1993

Box 1 of 7

Margaret Crossen, 1992-1994

Box 1 of 7

CAH Potential Projects, 1992-1994

Box 1 of 7

Smithsonian Magazine Advertising, 1987-1992

Box 1 of 7

York Associates, 1991-1992

Box 1 of 7

Video Promotional/Fundraising

Box 1 of 7

Smoke Signals: Cigarettes, Advertising and the American Way of Life, 1988-1989

Box 1 of 7

PBS Series Proposal: "Advertising and the American Dream," 1992

Box 1 of 7

Correspondence re: Smithsonian Magazine, 1989, 1991

Box 1 of 7

Correspondence: Darrell B. Lucas, 1989-1990

Box 1 of 7

Advertising Educational Foundation, 1987-1990

Box 1 of 7

Correspondence re: Ad Council, 1990

Box 1 of 7

American Advertising Museum, 1985-1989

Box 1 of 7

Modern Advertising Program, 1986-1987

Box 1 of 7

Duke University Visit, 1990

Box 1 of 7

The Storage Museum, 1990

Box 1 of 7

Automobile Fundraiser, 1994

Box 1 of 7

American Express, 1987-1989

Box 1 of 7

United Airlines, 1992

Box 1 of 7

General Mills, 1987

Box 1 of 7

Levi Strauss, 1992-1993

Box 1 of 7

Arnold Finnegan Martin, 1993

Box 1 of 7

Corporate Development, c. 1991

Box 1 of 7

Office of Sponsored Projects

Box 1 of 7

Correspondence, 1993-1994

Box 1 of 7

David Black Literary Agency, Inc., 1988

Box 1 of 7

Foundation Responses, 1986-1987

Box 1 of 7

Alec Gallup, 1991

Box 1 of 7

Requests for Project Information, 1988

Box 1 of 7

MAHP User Comments and Notes, 1986-1989

Box 1 of 7

Association of National Advertisers, Inc., 1989-1990

Box 1 of 7

Awards Correspondence, 1989

Box 1 of 7

Quigley Publishing Company, 1989-1990

Box 1 of 7

Profiles Responses, c. 1991-1994

Box 1 of 7

S. Watson Dunn

Box 1 of 7

Correspondence, 1992-1993

Box 1 of 7

CAH Mailing Lists

Box 1 of 7

Adweek Correspondence, 1989-1991

Box 1 of 7

Association of National Advertisers Annual Meeting, 1992

Box 1 of 7

Profiles 1990 Mailings

Box 1 of 7

Corporate Contributions, 1989-1991 (2 folders)

Box 1 of 7

Fundraising and Summary Report, 1990

Box 1 of 7

Box 2

Fundraising Correspondence, 1990-1994

Box 2 of 7

CAH Mailing List, 1989

Box 2 of 7

CAH Publicity, 1988-1990 (3 folders)

Box 2 of 7

CAH Publicity: Advertising History Center Articles, c. 1989-1992

Box 2 of 7

Publicity Articles, 1993 (3 folders)

Box 2 of 7

Advertising History Advisory Board, 1988

Box 2 of 7

Publications/Articles regarding CAH:

The Alexandria Journal, 1991

Box 2 of 7

Agency, 1992

Box 2 of 7

Advertising Age, Photo Review, 1988

Box 2 of 7

Adweek, 1988-1991 (5 folders)

Box 2 of 7

Boston Herald, 1989

Box 2 of 7

Courier-Journal (Kentucky), 1991

Box 2 of 7

Express Magazine, 1989

Box 2 of 7

Farhi (Washington Post), 1988

Box 2 of 7

Fond Du Lac (Wisconsin), 1989

Box 2 of 7

Great Falls Tribune, 1989

Box 2 of 7

International Journal of Oral History, 1985

Box 2 of 7

Homewood/Flossmoor Star (Illinois), 1988

Box 2 of 7

In-Motion Magazine, 1990 (2 folders)

Box 2 of 7

Inside Print Articles, 1988 (2 folders)

Box 2 of 7

Journal American (Washington), 1992

Box 2 of 7

M Magazine, 1991

Box 2 of 7

Link Magazine, 1991

Box 2 of 7

Media Industry Newsletter, 1988

Box 2 of 7

Memphis Business Journal, 1988

Box 2 of 7

Memphis Magazine, 1989

Box 2 of 7

Media Industry Newsletter, 1988

Box 2 of 7

Mountain Democrat & Placerville Times, 1989

Box 2 of 7

The Murray Ledger & Times, 1989

Box 2 of 7

National Public Radio, 1988 (includes cassette recordings)

Box 2 of 7

New York Times, 1988-1992 (7 folders)

Box 2 of 7

Newsletter to the Regents, 1988

Box 2 of 7

Newsweek, 1989

Box 2 of 7

The Oregonian, 1988

Box 2 of 7

Organization of American Historians Newsletters, 1989

Box 2 of 7

Philadelphia Inquirer, 1988

Box 2 of 7

The Plain Dealer, 1991

Box 2 of 7

Record, 1988

Box 2 of 7

Richmond County Evening Journal, 1989

Box 2 of 7

San Francisco Examiner, 1991 (2 folders)

Box 2 of 7

Smithsonian World: "Selling the Dream," 1991

Box 2 of 7

Smithsonian Magazine, 1989

Box 2 of 7

Smithsonian News Service, 1989 (2 folders)

Box 2 of 7

Smithsonian Torch, 1989-1991 (2 folders)

Box 2 of 7

St. Paul Pioneer Press, 1988

Box 2 of 7

Seattle Post-Intelligencer, 1991

Box 2 of 7

Star & Tribune (Minneapolis), 1991

Box 2 of 7

Starkville Daily News (Mississippi), 1991

Box 2 of 7

The Tribune (North Carolina), 1991

Box 2 of 7

Voice of America, 1989 (includes cassette recording)

Box 2 of 7

Wall Street Journal, 1990

Box 2 of 7

Washington Post, 1988 (5 folders)

Box 2 of 7

Washington Times, 1991 (2 folders)

Box 2 of 7

Westport News, 1989

Box 2 of 7

WRC, 1988 (includes cassette recording)

Box 2 of 7

WNYC Radio, 1989 (includes cassette recording)

Box 2 of 7

CAH Advisory Board: Letters of Invitation, 1993

Box 2 of 7

Biographies of CAH Advisory Board Members (2 folders)

Box 2 of 7

Establishing CAH Advisory Board, 1987-1988

Box 2 of 7

CAH Advisory Board Members Listing

Box 2 of 7

Governing Board, 1992

Box 2 of 7

CAH Advisory Board: Meeting Agenda and Minutes, 1988 (4 folders)

Box 2 of 7

CAH Advisory Board: Meeting Agenda and Minutes, 1989 (5 folders)

Box 2 of 7

CAH Advisory Board: Meeting Agenda and Minutes, 1990 (6 folders)

Box 2 of 7

CAH Advisory Board: Meeting Agenda and Minutes, 1991 (3 folders)

Box 2 of 7

CAH Advisory Board: Meeting Agenda and Minutes, 1992 (5 folders)

Box 2 of 7

CAH Advisory Board: Meeting Agenda and Minutes, 1993

Box 2 of 7

CAH Advisory Board: Meeting Agenda and Minutes, 1994

Box 2 of 7

Box 3

Correspondence/Articles, c. 1988-1994:

Herbert M. Baum

Box 3 of 7

Howard Bell

Box 3 of 7

Earle Palmer Brown (2 folders)

Box 3 of 7

Carolyn Carter

Box 3 of 7

S. Watson Dunn

Box 3 of 7

Herbert D. Fried

Box 3 of 7

Amil Gargano

Box 3 of 7

Roy Grace

Box 3 of 7

Dewitt Helm

Box 3 of 7

A. Jerome Jewler

Box 3 of 7

Caroline R. Jones

Box 3 of 7

Alexander Kroll

Box 3 of 7

Joseph Landy

Box 3 of 7

Hilary Lipsitz

Box 3 of 7

L. Ross Love

Box 3 of 7

Roland Marchand

Box 3 of 7

Norman Muse

Box 3 of 7

Jack Myers (2 folders)

Box 3 of 7

William O'Barr

Box 3 of 7

John O'Toole

Box 3 of 7

John J. Sarsen, Jr.

Box 3 of 7

Hal Shoup

Box 3 of 7

Jerry Siano

Box 3 of 7

Photographs:

CAH Advisory Board Meeting, June 1988

Box 3 of 7

CAH Advisory Board Meeting, May 1990

Box 3 of 7

CAH Advisory Board Meeting, April 1991

Box 3 of 7

Showcase Dinner Event, April 1991

Box 3 of 7

CAH Staff Members, c. 1986-1988 (includes slides)

Box 3 of 7

Stan Fredberg, November 1991

Box 3 of 7

Stan Fredberg Publicity Information, 1991

Box 3 of 7

Duke University Council on Women's Studies, 1986-1987

Box 3 of 7

CAH Advisory Board Comments on Fundraising, 1989

Box 3 of 7

CAH Newsletter, 1990 (2 folders)

Box 3 of 7

CAH Newsletter, 1991

Box 3 of 7

CAH Newsletter, 1992 (2 folders)

Box 3 of 7

Correspondence: Annual Report Bids, 1990-1991

Box 3 of 7

Annual Report Photographs (includes photocopies only)

Box 3 of 7

Association of National Advertisers, Inc.: Profiles Mailing, 1991

Box 3 of 7

American Association of Advertising Agencies, Inc: Profiles Mailing, 1991

Box 3 of 7

CAH Brochure Project, 1988

Box 3 of 7

CAH Fundraising Brochure, 1990-1991 (2 folders; includes slides)

Box 3 of 7

CAH Event Guest Lists, 1991 (includes some correspondence)

Box 3 of 7

Correspondence, 1989-1992 (4 folders)

Box 3 of 7

The 4 A's Washington Newsletter, 1987

Box 3 of 7

The Advertising Club of Metropolitan Washington, Inc., 1989

Box 3 of 7

Saatchi & Saatchi Advertising, 1989

Box 3 of 7

Contractual Information, c. 1984-1990:

Julie Weiss

Box 3 of 7

Scott Ellsworth/Pepsi Project

Box 3 of 7

Scott Ellsworth/Noxell Project

Box 3 of 7

Scott Ellsworth/Federal Express Project

Box 3 of 7

Scott Ellsworth/Marlboro Project

Box 3 of 7

Barbara Griffith/Campbell Soup Project

Box 3 of 7

Barbara Griffith/Alka-Seltzer Project

Box 3 of 7

Box 4

Campaign Book, 1990-1991

Box 4 of 7

Logbook, April-August 1989

Box 4 of 7

Finding aids, Abstracting, and Editing Notes, 1987

Box 4 of 7

Scott Ellsworth: "Pepsi Generation"

Box 4 of 7

Pepsi Oral History Transcriptions, 1988

Box 4 of 7

Pepsi Case of the Month, 1985

Box 4 of 7

Scott Ellsworth: "The Road to Marlboro Country,"1987 (2 folders)

Box 4 of 7

Alka-Seltzer Chapter, c. 1987

Box 4 of 7

Scott Ellsworth: "The Midnight Ride of Federal Express"

Box 4 of 7

Fundraising Foundations, 1990 (2 folders)

Box 4 of 7

Corporate Foundations, 1990

Box 4 of 7

ANA Letters w/responses, 1990

Box 4 of 7

Corporate Fundraising Follow-ups, 1990

Box 4 of 7

Fundraising Board Letters, 1990

Box 4 of 7

Letter to Creative/Corporate CEOs in Advertising

Box 4 of 7

Founding and Annual Sponsorship Programs, 1990

Box 4 of 7

Fundraising Letters, 1986

Box 4 of 7

Fundraising Draft Letters, 1986-1987

Box 4 of 7

Funding Sources, c. 1986

Box 4 of 7

National Museum of American History (NMAH) Fundraising and Development Policies, 1986-1987

Box 4 of 7

CAH Advisory Board Fundraising Approaches, 1986

Box 4 of 7

Fundraising Package, 1986

Box 4 of 7

Fundraising Ideas, 1989

Box 4 of 7

Fundraising Strategies Discussion Paper, 1988

Box 4 of 7

Outdoor Advertising Proposal, 1990

Box 4 of 7

Formica Corporation, 1987

Box 4 of 7

Dow Jones & Company, Inc., 1987-1989

Box 4 of 7

Fundraising Action (memoranda, etc.), 1986-1987

Box 4 of 7

Correspondence re: Corporate Funding, 1986-1994:

Colgate-Palmolive Company

Box 4 of 7

General Electric Company

Box 4 of 7

Hasbro, Inc.

Box 4 of 7

Levi Strauss & Co.

Box 4 of 7

Prudential Insurance Co.

Box 4 of 7

Revlon, Inc.

Box 4 of 7

Johnson & Johnson

Box 4 of 7

Johnson Products

Box 4 of 7

McDonald's Corporation

Box 4 of 7

Miller Brewing Company (Philip Morris)

Box 4 of 7

Quaker Oats Company

Box 4 of 7

Southland Corporation (7-Eleven)

Box 4 of 7

Texaco

Box 4 of 7

Avis Rent a Car

Box 4 of 7

Kellogg Company

Box 4 of 7

John Caples Press Release

Box 4 of 7

Division of Costume: Documenting Collections with Recorded Interviews

Box 4 of 7

Lisa Popeil, 1989

Box 4 of 7

Correspondence/Articles re: Oral History Projects, c. 1985-1992:

Coors Brewing Company

Box 4 of 7

Kentucky Fried Chicken (2 folders)

Box 4 of 7

Volkswagon of America, Inc.

Box 4 of 7

Procter & Gamble Company (2 folders)

Box 4 of 7

AT&T (4 folders)

Box 4 of 7

Miscellaneous (other companies)

Box 4 of 7

Exhibition Proposal: "Making Your Mark," 1991

Box 4 of 7

Exhibition Correspondence: "Making Your Mark," 1991-1993

Box 4 of 7

Ayer Corporation Book Project, 1991-1992

Box 4 of 7

Book Series Proposal: "Voices from Madison Avenue," 1989

Box 4 of 7

Will Vinton Enterprises Production, 1991

Box 4 of 7

Brand Names Education Foundation, 1991-1992

Box 4 of 7

Public Interest Advertising, 1992

Box 4 of 7

Box 5

Ad Council Proposal

Box 5 of 7

Ad Council Exhibit Proposal and Correspondence, 1989, 1992

Box 5 of 7

Kraft/General Foods Oral History, Correspondence, and Articles, 1992-1994 (8 folders)

Box 5 of 7

Sid Bernstein Book, 1992-1993

Box 5 of 7

Crain Communications, Inc., 1991

Box 5 of 7

Timex Advertising History/NMAH Visit, 1991

Box 5 of 7

Timex Proposal, c. 1988

Box 5 of 7

Proposal for a Conference on the Documentation of Modern Advertising, 1989

Box 5 of 7

Survey Grant Proposal Project

Box 5 of 7

Warshaw Survey, 1990

Box 5 of 7

Survey of Advertising History Materials, 1989-1992 (2 folders)

Box 5 of 7

Brian Horrigan (NMAH), 1992

Box 5 of 7

The Advertising and Public Policy Project, c. 1992-1994:

Correspondence

Box 5 of 7

Interviewees

Box 5 of 7

Stan Cohen's Advertising Age Index

Box 5 of 7

Advertising Age Clippings

Box 5 of 7

Bibliography

Box 5 of 7

Rotzoll and Mazis Meetings (notes)

Box 5 of 7

Schedule, Proposal, and Seminar Program

Box 5 of 7

Notes from books re: Public Policy

Box 5 of 7

Proposal

Box 5 of 7

Foundations

Box 5 of 7

Public Policy

Box 5 of 7

"Advertising In America" Conference, 1992-1993:

Brochure and Mailings

Box 5 of 7

Planning Committee

Box 5 of 7

Conference Preparation

Box 5 of 7

Agenda and Schedule

Box 5 of 7

Correspondence

Box 5 of 7

Advertising History Collection Brochures

Box 5 of 7

Audio Tapes: "Selling the Dream," David Ogilum Interview

Box 5 of 7

Box 6

Videotapes:

A Tribute to David Ogilvy, April 1991 (2 tapes)

Box 6 of 7

CAH "News Center 4," Arch Campbell, August 22, 1994

Box 6 of 7

CAH "News Center 4," Arch Campbell, August 23, 1994

Box 6 of 7

CAH Showcase Dinner, 1991 (2 tapes)

Box 6 of 7

Annual Dinner, 1985-1990 (6 tapes)

Box 6 of 7

Box 7

Ogilvy & Mather Reel for Showcase Dinner, 1991

Box 7 of 7

David Ogilvy Out-takes for Showcase Dinner, 1991

Box 7 of 7

A Tribute to David Ogilvy, 1991 (2 tapes)

Box 7 of 7

"Selling the Dream" Ogilvy Interview , April 11, 1991 (3 reels)

Box 7 of 7