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Finding Aids to Official Records of the Smithsonian Institution Archives

Accession 02-094

Smithsonian Productions

Marketing Records, 1974-1999

Repository: Smithsonian Institution Archives, Washington, D.C. Contact us at osiaref@si.edu.
Creator: Smithsonian Productions
Title: Marketing Records
Dates: 1974-1999
Quantity: 5.5 cu. ft. (5 record storage boxes) (1 document box)
Collection: Accession 02-094
Language of Materials: English
Summary:

This accession consists of records documenting the activities of Martha Knouss, Marketing Manager, with earlier records dating back to when Knouss was Marketing Assistant for the Office of Telecommunications. Materials include Knouss' correspondence and memoranda; meeting minutes of the Smithsonian Marketing Committee; program news releases, schedules, and fact sheets; carriage reports; video listings; special events and conference information; budget summaries; public inquiries; production brochures, logos, and promotional information; and photographs of staff members. Some television and radio productions documented in these records include "Here at the Smithsonian," "Dream Window: Reflections on the Japanese Garden," "Folk Masters: Traditional Music in the Americas," "Folk Masters at the Barns of Wolf Trap," and "Spirits of the Present: The Legacy from Native America."

Descriptive Entry

This accession includes records documenting the activities of Martha Knouss, Marketing Manager, with earlier records dating back to when Knouss was Marketing Assistant for the Office of Telecommunications. Materials include Knouss' correspondence and memoranda; meeting minutes of the Smithsonian Marketing Committee; program news releases, schedules, and fact sheets; carriage reports; video listings; special events and conference information; budget summaries; public inquiries; production brochures, logos, and promotional information; and photographs of staff members. Some television and radio productions documented in these records include "Here at the Smithsonian," "Dream Window: Reflections on the Japanese Garden," "Folk Masters," and "Spirits of the Present: The Legacy from Native America."

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Preferred Citation

Smithsonian Institution Archives, Accession 02-094, Smithsonian Productions, Marketing Records

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Container List

Box 1

Radio

Smithsonian, c. 1994

Box 1 of 6

American Roots, 1993

Box 1 of 6

Black Radio: Telling It Like It Was, 1996-1997

Box 1 of 6

Cole Porter Radio Special, 1991

Box 1 of 6

Dialogue, 1992 [two folders]

Box 1 of 6

Folk Masters 1996

Box 1 of 6

Folk Masters 1995

Box 1 of 6

Folk Masters 1994

Box 1 of 6

Folk Masters 1993

Box 1 of 6

Folk Masters 1992

Box 1 of 6

Folk Masters 1991

Box 1 of 6

Guitar: Electrified, Amplified and Deified

Box 1 of 6

Jazz Smithsonian 1998

Box 1 of 6

Jazz Smithsonian 1997

Box 1 of 6

Jazz Smithsonian 1996

Box 1 of 6

Jazz Smithsonian 1995

Box 1 of 6

Jazz Smithsonian 1994

Box 1 of 6

Smithsonian Jazz Masterworks Orchestra

Box 1 of 6

Remembering Slavery: Promotional Samples

Box 1 of 6

Remembering Slavery, 1998-1999

Box 1 of 6

Remembering Slavery Press, 1998

Box 1 of 6

The Mississippi: River of Song, 1998-1999

Box 1 of 6

Science at the Smithsonian, 1996

Box 1 of 6

Speakers Corner, 1991

Box 1 of 6

Spirits of the Present: The Legacy from Native America, 1991-1992

Box 1 of 6

The New Radio Smithsonian, c. 1988

Box 1 of 6

Television/Video

Dream Window: Reflections on the Japanese Garden, 1993 [two folders]

Box 1 of 6

Smithsonian Productions, 1997

Box 1 of 6

The Discovery Channel: Invention, 1990

Box 1 of 6

Movie Palaces, 1988

Box 1 of 6

Box 2

Old Ways, New Visions

Box 2 of 6

Our Biosphere: The Earth in Our Hands, 1991

Box 2 of 6

The Mississippi: River of Song, 1998

Box 2 of 6

Smithsonian Expedition Specials, 1994

Box 2 of 6

Here at the Smithsonian

Box 2 of 6

The Buried Mirror: Reflections on Spain and the New World, 1992

Box 2 of 6

Study Guides for Film and Video, 1992

Box 2 of 6

General Promotion

The Blues Compact Disc Project: Press Release, 1994

Box 2 of 6

Smithsonian Productions Catalogue, 1996

Box 2 of 6

Educational Media Catalogue, 1993-1994

Box 2 of 6

Film and Video Listings, 1990-1991

Box 2 of 6

Home Video Listing, 1993-1994

Box 2 of 6

Film and Video Listings, 1987-1988

Box 2 of 6

Film and Video Listings, 1986

Box 2 of 6

Articles re: Smithsonian Productions, 1990-1991

Box 2 of 6

Promotion Programs (Samples)

The Blues CDI Promo, c. 1994

Box 2 of 6

Smithsonian Productions Advertisement, 1997

Box 2 of 6

Office of Telecommunications: Advertisement, 1985-1989

Box 2 of 6

Office of Telecommunications: Advertisement, 1990-1995

Box 2 of 6

Office of Telecommunications: Promotion/Clippings, 1992-1993

Box 2 of 6

Smithsonian Magazine: Promo Advertisements, 1992-1994

Box 2 of 6

Dream Window: Reflections on the Japanese Garden, 1992

Box 2 of 6

Tune-in Card Samples, 1985, 1991-1992

Box 2 of 6

Teacher's Guides, c. 1985-1986

Box 2 of 6

The Work of Peace: The Treaty of Paris Study Guide

Box 2 of 6

General Study Guides

Box 2 of 6

Office of Telecommunications: Sample Cassette and Compact Disc Labels

Box 2 of 6

Production Originals

Radio, c. 1991-1997

Box 2 of 6

Remembering Slavery, 1998

Box 2 of 6

Television/General Office, c. 1991-1994

Box 2 of 6

The Mississippi: River of Song, 1998

Box 2 of 6

Carriage Reports

Black Radio: Telling It Like It Was, 1996

Box 2 of 6

Dialogue, 1994

Box 2 of 6

Dream Window: Reflections on the Japanese Garden, 1992-1993

Box 2 of 6

Folk Masters, 1993-1996

Box 2 of 6

Guitar: Electrified, Amplified, and Deified, 1997

Box 2 of 6

Jazz Smithsonian, 1994-1998

Box 2 of 6

It's a Wonderful Christmas, 1998

Box 2 of 6

Nixon-Kennedy Debate Special, 1996

Box 2 of 6

Remembering Slavery, 1998

Box 2 of 6

The Mississippi: River of Song, 1998

Box 2 of 6

Aspirins of the Present: The Legacy from Native America, c. 1992

Box 2 of 6

Speakers Corner, 1991-1992

Box 2 of 6

Production Logos

Black Radio: Telling It Like It Was

Box 2 of 6

Folk Masters

Box 2 of 6

Smithsonian 150th Anniversary, 1995

Box 2 of 6

Riverdale

Box 2 of 6

National Endowment for the Humanities

Box 2 of 6

Remembering Slavery (We Were Slaves)

Box 2 of 6

Public Radio International, 1996

Box 2 of 6

The Mississippi: River of Song

Box 2 of 6

Radio Smithsonian

Box 2 of 6

Smithsonian Institution Logo

Box 2 of 6

Fulfillment Order Forms (Samples)

Black Radio: Telling It Like It Was

Box 2 of 6

Home Video Wholesale

Box 2 of 6

Home Video Order Form

Box 2 of 6

Catalogue Requests

Correspondence and Address Lists, 1997-1998

Box 2 of 6

Public Inquiries

Correspondence, 1993-1998 [six folders]

Box 2 of 6

Database

Judy Pattee, 1996

Box 2 of 6

Bounce back Cards, 1996

Box 2 of 6

Database Volunteers, 1991-1998

Box 2 of 6

Smithsonian Productions (General)

Radio Awards, 1989-1997

Box 2 of 6

Fact Sheet, 1998

Box 2 of 6

Film and Video Masterlist, c. 1991

Box 2 of 6

Radio Smithsonian (General)

Radio Smithsonian History, 1997

Box 2 of 6

Name Change/Public Radio Stations, 1997

Box 2 of 6

Press Release: New Ventures for Radio Smithsonian, 1990

Box 2 of 6

Pilot Program

Box 2 of 6

Office of Telecommunications (General)

Paul Johnson: Biography (including other staff)

Box 2 of 6

Activities Report, 1989-1993

Box 2 of 6

Retreats, c. 1990-1996

Box 2 of 6

Marketing Plans, 1985-1990

Box 2 of 6

New Promotional Materials, 1991

Box 2 of 6

Production Fact Sheets

Box 2 of 6

Box 3

Smithsonian Marketing Committee

Marketing Database Technical Advisory Committee, 1996-1997

Box 3 of 6

Smithsonian Marketing Committee List, 1995-1997

Box 3 of 6

Smithsonian Marketing Committee, 1993

Box 3 of 6

Smithsonian Marketing Committee, 1994

Box 3 of 6

Smithsonian Marketing Committee, 1995

Box 3 of 6

Smithsonian Marketing Committee, 1996

Box 3 of 6

Smithsonian Marketing Committee, 1997

Box 3 of 6

Smithsonian Productions: Marketing Research

Awards, Quotas, and Sales Brochures, 1997

Box 3 of 6

Memoranda: Marketing Briefs, 1990-1994

Box 3 of 6

Sale Brochure Distribution, 1995, 1997

Box 3 of 6

Promotion (General)

Promotion Data, Ad Rates, and Statistics, c. 1989-1998

Box 3 of 6

Current Ad Rates, 1998

Box 3 of 6

Smithsonian Promotion

Torch, 1992-1998

Box 3 of 6

Smithsonian Magazine: Monthly Highlights, 1992-1997

Box 3 of 6

Smithsonian Year, 1998

Box 3 of 6

Smithsonian Logo, 1998

Box 3 of 6

Smithsonian Office of Education: Resource Guide, 1998

Box 3 of 6

Special Events

Black Radio: Telling It Like It Was, 1997

Box 3 of 6

Mailing List/Press Event, c. 1992

Box 3 of 6

Dream Window: Reflections on the Japanese Garden, 1992

Box 3 of 6

The Mississippi: River of Song, 1998

Box 3 of 6

Aspirins of the Present: The Legacy from Native America, c. 1991-1992 [three folders]

Box 3 of 6

Smithsonian Marketing Database

Database Overview, 1992-1994

Box 3 of 6

Introduction to Database, 1992

Box 3 of 6

Conferences

Database Marketing Conference, 1993-1994 [four folders]

Box 3 of 6

Black Radio: Telling It Like It Was

General Information, c. 1995-1998

Box 3 of 6

Gold Medals/Awards, 1996-1997

Box 3 of 6

Design Selection, 1994-1995

Box 3 of 6

Box 4

Black Radio: Telling It Like It Was

Box 4 of 6

Design/Logo Kits, 1995

Box 4 of 6

Public Inquiries, 1996-1998

Box 4 of 6

Station Kit Distribution, 1995-1996

Box 4 of 6

Promotional Materials, 1995

Box 4 of 6

Folk Masters

Correspondence re: Printing, 1995

Box 4 of 6

Feed Schedule and Kit Distribution, 1996-1997

Box 4 of 6

Budget, 1993-1995

Box 4 of 6

Jazz Smithsonian

General Information, 1997-1998

Box 4 of 6

General Information, 1996-1997

Box 4 of 6

Riverwalk: Live from the Landing, 1997-1998

Box 4 of 6

The Jazz Singers, 1998

Box 4 of 6

Holiday Mailings, 1996-1997

Box 4 of 6

General Information, 1995-1996

Box 4 of 6

Budget, 1994-1995

Box 4 of 6

General Information, 1994-1995

Box 4 of 6

Remembering Slavery (We Were Slaves)

General Information, c. 1995-1998

Box 4 of 6

Design, 1997-1998

Box 4 of 6

Compact Disc Packaging, 1997

Box 4 of 6

Enhanced Compact Disc, 1998

Box 4 of 6

Public Radio International, 1998

Box 4 of 6

Public Inquiries, 1998

Box 4 of 6

New Press Book, 1998

Box 4 of 6

Former Slave Photographs, 1997

Box 4 of 6

Station Kit, 1996-1998

Box 4 of 6

The Mississippi: River of Song

Book, 1996

Box 4 of 6

Current Advertisements, 1998

Box 4 of 6

Design, 1998

Box 4 of 6

Radio Marketing, 1995-1998

Box 4 of 6

PRI Promotion, 1998

Box 4 of 6

Station Kit, 1998

Box 4 of 6

Final Wrap Information, 1998

Box 4 of 6

Science at the Smithsonian

Box 4 of 6

Soundprint Science Programs, 1995-1996

Box 4 of 6

Specials

Guitar: Electrified, Amplified and Deified: Station Kit, 1997

Box 4 of 6

Guitar: Electrified, Amplified and Deified: Radio, 1997

Box 4 of 6

Nixon-Kennedy Debates, 1996

Box 4 of 6

It's a Wonderful Christmas: Radio Special, 1997

Box 4 of 6

Photographs/Slides

Black Radio: Telling It Like It Was

Box 4 of 6

Dialogue

Box 4 of 6

Dream Window: Reflections on the Japanese Garden

Box 4 of 6

Folk Masters, 1995-1996

Box 4 of 6

Folk Masters, 1994-1995

Box 4 of 6

Folk Masters, 1993

Box 4 of 6

Smithsonian Institution 150th Anniversary

Box 4 of 6

Smith, G.E.

Box 4 of 6

Nixon-Kennedy Debate

Box 4 of 6

The Mississippi: River of Song

Box 4 of 6

The Mississippi: River of Song Host

Box 4 of 6

The Mississippi: River of Song Performers

Box 4 of 6

Old Ways, New Visions

Box 4 of 6

PRC Advertisement, 1995

Box 4 of 6

Smithsonian Magazine, 1994

Box 4 of 6

OTC/Smithsonian Productions Staff

Box 4 of 6

Science at the Smithsonian

Box 4 of 6

Zoo Photographs

Box 4 of 6

Smithsonian Productions Staff, 1997

Box 4 of 6

Miscellaneous

Box 4 of 6

Radio Project Budgets

PRC, 1998

Box 4 of 6

Jazz Smithsonian, 1996/1997 [two folders]

Box 4 of 6

Box 5

Remembering Slavery (We Were Slaves)

Box 5 of 6

Black Radio: Telling It Like It Was, 1994-1997

Box 5 of 6

The Mississippi: River of Song, 1998

Box 5 of 6

Public Radio International

Premiums, 1998

Box 5 of 6

Program Source, 1998

Box 5 of 6

Infosite, 1997-1998

Box 5 of 6

Home Video

Smithsonian World, 1991

Box 5 of 6

In Open Air: A Portrait of the American Impressionists, 1993

Box 5 of 6

Field to Factory, 1991

Box 5 of 6

Fireworks Video, 1996

Box 5 of 6

Home Video Distribution, 1997-1998

Box 5 of 6

Marketing of Orientation Video, 1990-1992

Box 5 of 6

Television

Smithsonian Expedition Specials, 1994, 1997

Box 5 of 6

Old Ways, New Visions PBS Broadcast, 1997-1998

Box 5 of 6

Spirits of the Present: The Legacy from Native America

Box 5 of 6

Duke Ellington: Birthday, NPR Series, 1998

Box 5 of 6

Smithsonian Marketing Committee, 1998

Box 5 of 6

Radio Smithsonian: NPR Schedules, 1988-1989

Box 5 of 6

Radio Smithsonian: Tape Schedules, 1988-1989

Box 5 of 6

Radio Smithsonian: WGMS Schedules, 1988-1989

Box 5 of 6

Radio Smithsonian: Original NPR Schedules, 1983-1990

Box 5 of 6

Radio Smithsonian: Original Tape Schedules, 1984-1991

Box 5 of 6

Radio Smithsonian: Original WGMS Schedules, 1984-1990

Box 5 of 6

Box 6

Production Brochures, Literature, and Booklets [twenty-five folders]

Radio Smithsonian: Monthly DACS Messages, 1989-1990 [two folders]

Box 6 of 6

Survey: Public Radio Stations, 1988

Box 6 of 6

Radio Smithsonian: Concerts, 1982

Box 6 of 6

Radio Smithsonian: Parkway Programming, 1974-1980

Box 6 of 6

Here at the Smithsonian: Vols. I-VIII, 1987-1989

Box 6 of 6